[ public relations / advertising / strategic planning / web development ]
With the ever-changing demands of the design world, it seems as though some things become after thoughts. Being a graphic designer requires discipline, diligence and the driven attitude to evolve with the new trends of today’s market. One piece of the puzzle is designing for the web.
Web design isn’t just a cookie cutter template anymore. It has become a major part of designer’s day to day responsibility. With a great IT and Interactive Media department, there are VERY few limitations to what can be achieved. In a world filled with competition, it is optimal to elevate yourself and/or your product/service above the rest. The attention span is becoming shorter and shorter. The general public can decide within the first 8-10 seconds if they want to pursue your service. Sometimes it’s faster than that.
Being able to make an impact within a short time frame is not an impossible task…difficult, but NOT impossible. So, what is it that people want to see and what am I rambling about?……Product. Presence. Placement. Simply stated, less is more. Being able to open a site that has been effectively designed and structured is key for success.
Gorgeous without the garbage. Keeping things simple does not mean, as a designer, that quality and detail have to be sacrificed. Depth of field is a great way to draw attention to what you’re presenting (ie, drop shadowing, layers, etc… essentially making something simple seem like a little more, without being over bearing). Pulling the viewer in and keeping them reading is the name of the game. Web design is not a fly-by-night operation and takes a great deal of thought/planning to achieve the best possible outcome for your client. Put your best foot forward and design around the strengths of your client (Placement of their main product/service) and accentuate them with clean, effective design.
Open your creative flood gates and take a minute to think about just how UN-tapped the world of designing for web really is. Tables and rectangles are a thing of the past, as it relates to web design. Clean, beautiful layout is where it’s at! DCC Marketing not only produces beautiful site layouts, but we are very fortunate to work with a fantastic IT team that makes our website designs refined and fully functional.
Web design is a whole new ball game and it’s within your reach to hit a grand slam every time (cheesy baseball reference, but it works).