BLOOMINGTON – Bloomington has won a statewide award from the Illinois Recycling Association. The Outstanding Non-Profit, Community or Government Program Recycling Award will be presented June 4 during the IRA annual meeting at the Marriott Hotel and Conference Center in Normal. The award recognizes a municipal government recycling or waste reduction program that achieves exceptional [...]

One of the easiest and most cost effective ways to communicate with customers is via email. There are several aspects of an email communications strategy for companies to consider.  First, where are the addresses coming from? The best way to compile email addresses is to get them from existing customers. You can do this with [...]

          Look around when you are out at a major event like a sporting event or a concert.  What is evident is that people now more than ever are not only using their phones but connected to them 24/7.  Checking info, texting, calling people, phones have become an extension of us [...]

DCC Marketing Awarded 2012 Micro Business of the Year Award by Greater Decatur Chamber of Commerce DECATUR, IL – DCC Marketing, a Decatur based interactive marketing and communications agency, was presented with the 2012 Micro Business of the Year Award at the Greater Decatur Chamber of Commerce Awards and Installation of Officers Ceremony, Wednesday May [...]

Brian Armstrong- Graphic Designer With the ever-changing demands of the design world, it seems as though some things become after thoughts. Being a graphic designer requires discipline, diligence and the driven attitude to evolve with the new trends of today’s market. One piece of the puzzle is designing for the web. Web design isn’t just a [...]

What is Out-of-Home Advertising Amanda Drain- e-marketing & Communications Specialist When developing an advertising campaign, consider Out-of-Home advertising as it offers a variety of different media products, schedules that will fit almost any budget. Out-of-Home advertising is advertising that targets consumers when they are out of the house. This can include non-traditional advertising media, such as: [...]

Kelli Smith- Agency Coordinator  Let me try to paint you a picture. Starting at 8:00 a.m. each morning my phone begins to ring. We have six account executives and five graphic designers. Each of these executives wants a designer, and it is my responsibility to act as the proverbial gatekeeper. For each account executive there [...]

Are you looking to sharpen your InDesign skills?  Dcc Marketing is offering a Basic to Intermediate InDesign Workshop on Monday, April 23.  This workshop is designed for persons with a basic familarity of InDesign and would like to learn the basics along with tips and tricks for better workflow and more dynamic layouts. In this [...]

How to Brand Successfully for the 21st Century Jeniffer Stump -Graphic Designer When the Internet started to really take off, I was in college and working part time in retail. I remember at that time there was lots of speculation and worry about online merchants. Many predicted that technology would eliminate the need to “go” [...]

Why Marketing Professionals Should Consider Using an Agency Kendall Briscoe-Senior Account Executive Before DCC, I worked as the marketing and public relations director for two different community colleges over a five year time span.  During that time I had agencies call on me but I never understood why I needed them. If I hired an [...]

Getting the Most Out of the Money: Super Bowl Ads and the Internet Ryan Rinchiuso-Advertising Agency Account Coordinator Remember as a kid when you sneaked a peek at your Christmas or birthday present early?  At the moment it was exciting and cool because you got an early peek at something that you weren’t yet supposed [...]

Proactive vs. Reactive – Developing a Strategy to Protect Your Brand Chris Herbert-Public Relations Director A brand is the most visible part of a business and many companies spend millions of dollars to protect the integrity of that brand. It’s kind of like looking after a toddler.  Once a child starts crawling parents have one [...]