February 10, 2012
Why Marketing Professionals Should Consider Using an Agency Kendall Briscoe-Senior Account Executive Before DCC, I worked as the marketing and public relations director for two different community colleges over a five year time span. During that time I had agencies call on me but I never understood why I needed them. If I hired an [...]
February 4, 2012
Getting the Most Out of the Money: Super Bowl Ads and the Internet Ryan Rinchiuso-Advertising Agency Account Coordinator Remember as a kid when you sneaked a peek at your Christmas or birthday present early? At the moment it was exciting and cool because you got an early peek at something that you weren’t yet supposed [...]
January 25, 2012
Proactive vs. Reactive – Developing a Strategy to Protect Your Brand Chris Herbert-Public Relations Director A brand is the most visible part of a business and many companies spend millions of dollars to protect the integrity of that brand. It’s kind of like looking after a toddler. Once a child starts crawling parents have one [...]