open mic at dcc marketing.

our spot to rant, rave, educate, and ramble on.

Why an Agency?

February 10, 2012

Why Marketing Professionals Should Consider Using an Agency Kendall Briscoe-Senior Account Executive Before DCC, I worked as the marketing and public relations director for two different community colleges over a five year time span.  During that time I had agencies call on me but I never understood why I needed them. If I hired an [...]

The Evolution of Super Bowl Ads

February 4, 2012

Getting the Most Out of the Money: Super Bowl Ads and the Internet Ryan Rinchiuso-Advertising Agency Account Coordinator Remember as a kid when you sneaked a peek at your Christmas or birthday present early?  At the moment it was exciting and cool because you got an early peek at something that you weren’t yet supposed [...]

Developing a Strategy to Protect Your Brand

January 25, 2012

Proactive vs. Reactive – Developing a Strategy to Protect Your Brand Chris Herbert-Public Relations Director A brand is the most visible part of a business and many companies spend millions of dollars to protect the integrity of that brand. It’s kind of like looking after a toddler.  Once a child starts crawling parents have one [...]

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