The writing was already on the wall with the latest Google SEO update, but yesterday Google made the official announcement – “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
Google declined to get into additional details, such as how many searches took place on which device, from what search location (in-app, in-device, or in-browser), and it should be noted that this does not include tablets, which they consider a form of desktop (which, technically it isn’t, but we’re well past the point of getting semantic about what a desktop is, I suppose).
This provides some sort of explanation for the mobile SEO update and also gives some credo to web designers who have been shouting that their needs to be a shift to a “mobile-first” design for quite some time.
More highlights from the announcement:
“The purchase funnel is officially dead. It’s being replaced by short bursts of activity that we’ve been referring to as micro-moments,” said Jerry Dischler, Vice President of Product Management for AdWords, adding that relevancy now triumphs over brand loyalty as the driver for users’ mobile behaviors, and the challenge for marketers is to be there in those micro-moments no matter what device users are on.
Google Compare similar to their custom results for credit cards, flights, and shopping, Compare has now added in hotels, mortgages, insurance, and more.
We’re starting to see the results of the algorithm change from two weeks ago. Are you seeing a change in ranking for your website?