[ public relations / advertising / strategic planning / web development ]
When developing an advertising campaign, consider Out-of-Home advertising as it offers a variety of different media products, schedules that will fit almost any budget.
Out-of-Home advertising is advertising that targets consumers when they are out of the house. This can include non-traditional advertising media, such as: Outdoor Billboards, Transit (Buses/Trains/Taxi Toppers), displays in retail locations, such as in a mall or displays in waiting areas, such as a doctor’s office.
Benefits of Out-of-Home Advertising
Out-of-Home Advertising is an affordable way to reach consumers by having an on-going, consistent presence in the marketplace. In the case of bus/transit advertising, this offers an advertiser their own mobile billboard (with eye-catching creative) that can be seen around town, including residential and commercial areas.
Compared to traditional media of Television, Radio, and Newspaper, Out-of-Home Advertising also offers more exposure for dollars invested. Outdoor billboards are a common, popular form of out-of-home advertising and some tips are outlined below for choosing a location and for messaging.
Considerations for Choosing an Outdoor Billboard Location
High Traffic Area – this is an area that is traveled on frequently which means more people will see and act on your message. Please do not confuse high traffic areas with very busy/congested intersections. These busy areas are not always a good place for your message as people will be focusing on other things (hopefully their driving) and your message could get lost or not be seen.
Easy to see – select a location with unobstructed views
Tips for Outdoor Billboards and Transit Advertising Messages/Creative
If Out-of-Home is considered Non-Traditional Advertising, what is Traditional Advertising, stay tuned for my next blog post…