If you ever do a quick Pinterest search for “infographic”, you’ll see that the platform is saturated with these clever, visually appealing ways of putting great information out there. You can find them on just about any subject anymore, but digital topics are where you’ll find the most of them that caught fire. Infographics are a great way to give you a boost in your SEO and an easy way to fill a day in your content marketing strategy. For more information, check out this infographic-themed infographic that Customer Magnetism put together:
What Is An Infographic?
You are looking at one! Infographics are a fun and quick way to learn about a topic without a ton of heavy reading. There are many different styles of infographics and data visualizations, but the ultimate goal for all infographics is to be shared. Learn what makes a great infographic, why they are useful for everyone, some tips to create a viral infographic and the numbers to back it all up.
An infographic is:
- A data-rich visualization of a story or thesis.
- A tool to educate and reform.
- A way to build brand awareness and inbound links at half the cost of standard online marketing campaigns.
The value of an infographic
- High quality infographics are 30 times more likely to be read than text articles.
- 90% of information transmitted to the brain is visual.
- 40% of people respond better to visual information than text.
- Publishers that use infographics grow in traffic an average of 12% more than those who do not use infographics.
Tips to go viral
- Choose an interesting topic and a unique, catchy title.
- Include a diversity of sources and statistics.
- Promote via social media websites, and make it easy to share or embed the infographic.
- Make it easy for readers to engage with your company.
- Avoid white background and don’t include too much text.
- Notify a network of websites and blogs about the infographic to get more views and shares.
- Pay attention to search rankings: there are 34,000 searches conducted on Google every second, and of those searches 75% never scroll past the first page of results.
How to measure success
- Measure Search Engine Optimization success by determining the increase in inbound links using Google Webmaster Tools.
- Determine branding success by accessing image file loads of the infographic in your server logs.
- To measure an increase in social buzz, determine the amount of new followers, fans, and sharing of the infographic on social media sites such as: Facebook, Twitter, LinkedIn, Pinterest, etc.
Infographic popularity growing by the numbers
- In March 2012, #infographic was tweeted 56,765 times and at it’s peak it was tweeted 3,365 in 24 hours.
- “Infographic” – 301,000 average global monthly searches on Google April 2011-April 2012.
- “Infographics” – 246,000 average global monthly searches on Google April 2011-April 2012.
- 2 million blog posts are written every day. Think how many of these include infographics.
- There are 172 million unique visitors to Facebook daily. They could share thousands or millions of infographics.
- Infographics help increase Search Engine Optimization, which results in higher search engine rankings and more visitors to your website.