What is Local SEO?

What is Local SEO?
Posts in this series
  1. Local SEO: Google Local Listing
  2. What is Local SEO?

Local SEO (search engine optimization) has quickly become one of the most essential components to any brand or business that wants long-term success in their search engine optimization rankings.  It’s grown significantly over the last few years, especially with the fast and overwhelming growth of mobile search.  We talk a lot about SEO on this site, and focus heavily on important on-site and off-site strategies, but local SEO is kind of a different animal altogether.

Local SEO focuses on providing relevant results to a user based on their current location, so if I search for “Italian Restaurant” on my phone, Google would give me the results based on what was closest to me.  Remember that Google’s goal is to provide the most relevant results for a user, so there would be no point in showing them an Olive Garden two cities away.  DCC’s Marketing’s main office is in a city of 75,000 with a fair share of good Italian restaurants who, all things equal, should be able to land the top spot on any search made in the area.  Google then uses their formulas to decide how to rank one above the other.

One in every three mobile searches in the U.S. are for local searches and 95% of those users look up local information on their phone in order to call or visit a business.  In order for a business to position themselves above their competitors, they need optimize their business for Local SEO.

There are a ton of great resources out there on Local SEO, but next week we’re going to focus all of our blogs on the subject, giving you the best information on the best practices of Google Business Page Optimization, Citations, Reviews, On-Site Optimization, and Inbound Link Profiles.